Wednesday, March 5, 2014

Mauritius Public and Private Tourism Committee

Mauritian Government setting up of a joint Public and Private Tourism Committee as enunciated in Budget Speech 2014.  The Joint Committee that would be co-chaired by the Ministry of Tourism and Leisure and the Association des Hôteliers et Restaurateurs de l’île Maurice (AHRIM), aims at:
  1. scanning the international environment for opportunities and challenges
  2. proposing marketing strategies to improve market share in existing, emerging and new  markets
  3. proposing measures to consolidate, enhance and reinforce the image of   the destination; and
  4. advising on strategies relating to tourism promotion and investment, market diversification, tourism product enhancement and human resource development.

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