Wednesday, May 27, 2009

Seasons launches 'luxury homes' in India

Naiknavare Developers and Seasons Apartment Hotel will jointly launch Seasons Luxury Homes a new concept in Hospitality and Serviced Apartments sector.

Mr. Hemant Naiknavare, Director, Naiknavare Developers and Mr. Naveen Kaul General Manager of Seasons told reporters that Seasons Luxury Homes would offer the comfort and privacy of homes in addition to the Services offered by Seasons. The concept of Luxury Homes as a Hospitality product has emerged from a synergy between the Developer and Hospitality arms of the group, they added.

Seasons Luxury Homes ranging from 2 BHK to 6 BHK Apartments are being launched at projects of Naiknavare Developers in excellent, convenient and popular residential locations such as, Bhosale Nagar, Kalyani Nagar and Viman Nagar.

Mr. Naiknavare said that Seasons Apartment Hotel launched its first hotel at Koregaon Park in 2000, followed by the second hotel, Seasons at Aundh in 2006, and over the years we have observed that, for many genuinely long-stay customers (4 months plus) even discounted tariffs at apartment hotels become unaffordable.

Secondly in India where limited services (house-keeping and house maids) are easily available, many small entrepreneurs offer rented, partially serviced, furnished / unfurnished options and often many of the long-stay customers from apartment hotels opt for such apartments and move out within a few weeks.

“We have recognized this as an opportunity and have evolved a strategy of offering furnished and unfurnished apartments with services provided. These apartments will also offer larger space to the customer at a more affordable price. Since Luxury Homes are located in Naiknavare projects, Guests can enjoy the use of project amenities such as the swimming pool, club-house, gym, lawns, etc, as also the friendship and fraternity of fellow residents.

Separate living and kitchen facilities within the apartment increase comfort and flexibility and also, since the services are not as much in-the-face, it offers more privacy to the customer and are Ideal for medium and long-stay, Mr. Naiknavare added.

Mr. Kaul also said, that Luxury Homes would offer features and services such as fully furnished apartments, relocation services, on call 24 hour maintenance, Daily Housekeeping, Resident assistant, Meals on Call ( On Payment Basis) , Complimentary privilege card at Seasons and guided city tour for customers.

All these apartments would be legal procedures compliant, and no brokerage or deposit will be taken from the customers.

“Our Luxury Homes are differentiated from conventional leave and license arrangements which are normally for periods exceeding 11 months and are accompanied with substantial deposits, whereas Luxury Homes are available for even four months without deposit.” In that respect alone, it will create a new niche facility for the city. Customers are expected to pay only a marginal premium over conventional rented accommodation for the convenience of dealing with professional hospitality agencies such as Seasons, said Mr. Kaul.

He added that 4BHK to 6BHK Apartments will be available at Bhosale Nagar and will be serviced by Seasons Aundh. 2 BHK apartments will be made available at Mystic Moods on VIP road near the airport at Vimannagar, while 3 BHK apartments will be available at Victoria Gardens in Kalyani nagar and both will be serviced by the Seasons team .

We have seen that these apartments are situated in centrally located up market areas, with close proximity to airport shopping areas, malls, and well connected to business zones in the city.

The customers can also have their choice while selecting 2, 3, 4 and 6, BHK fully furnished or unfurnished apartment which will have electrical backups, air-conditioned rooms, and top of the line white goods, Mr. Kaul informed

He added, “at Seasons we pamper each and everyone and this has created a relationship and that’s something that pushes us to do our best and the same applies in this case too”.